Live Fraiche is a family-owned business run by a father-daughter duo with hopes to share their hand selected products to help enhance women's natural beauty. Live Fraiche founder, Hiba Malik, was known for her long dark lashes and full brows and was constantly asked what she did to get them. Always hesitant to use any chemical serums on her body, Hiba opted for a generations old remedy instead - cold pressed indian castor oil. She realized not many people knew about this natural ancient remedy and that those who did, did not have convenient ways of buying and applying it. That's where the idea for the custom double ended Live Fraiche Organic Cold Pressed Castor Oil Eyelash and Eyebrow Growth Serum came from. Her Father, Aqif, encouraged her to mix her business background with her love for skin care and with his support Live Fraiche was born.
Fraiche is a French word that means: fresh, youthful, dewy, lush which is exactly how she wanted people to feel after using her products. The pair wanted to build a brand that showed women they didn't have to choose chemically filled products to feel beautiful when there are so many nutrient rich ingredients found in nature that could be used instead - hence the brand tag line, "a natural way to a better you". So, during her senior year of college in 2016 she decided to start designing and working on her first product - the Live Fraiche 100% Organic Cold Pressed Castor Oil Eyelash and Eyebrow Growth Treatment. With her design and digital marketing background and her Father's analytics and finance experience the two made the perfect pair complimenting each other's strengths and filling in for each other's weaknesses. They started out with little funds and a dream, spending long hours hand packing each individual box at their kitchen table and have since expanded adding on 4 more products to the line which they plan to continue growing together as a family. It's every girls dream to work with their best friend and every parents to see their legacies live on in their children and luckily for this pair, they get to do both.