Translated from French, the word Fraîche means Fresh, Youthful, Dewy, and Lush; which is exactly what our brand embodies. When we say #LiveFraiche, we don't just want you to use all natural products that are actually GOOD for you - we want you to adopt a new perspective on life. Challenge yourself, step out of your comfort zone - keep things fresh. Surround yourself with happiness to keep that youthful spark. Go out and soak up some sun to get that dewy glow. Then after all that you definitely deserve to treat yourself with our lush products.